Tom Jolly
General Manager
Mos Burger
Conference Day Two: 13th February 2019
Thursday, September 26th, 2019
3:20 PM The New Big ‘M’ in Town: How MOS Burger is providing a Unique Japanese Twist on Burgers in Australia
MOS Burger Australia currently consists of six stores within the Australian market. MOS burger can also be found in six other countries with 1,694 stores globally. Australia is the first Western country of expansion for MOS Burger outside of Asia.Learn about the journey and challenges of moving from Asia and adapting into the Australian food industry amongst the rise of fast causal dining and food conscious customers.
In this Session…
· Evolving with customer expectations for a better experience and store design
· Dealing with a segmented and oversaturated burger industry through innovation and transparency
· Challenges of an Asian brand in a western world and creating a unique product offering