H&M AU & NZ
15 years in the making, the online store has now created a massive shift on how customers purchase their goods. The mindset now of brands in order to survive the retail wars has to be that of an "adapt or die" attitude.
With established brands such as "toys R us" falling and closing down stores, a lot of brands have taken notice and changing their strategic outlook.
Zara notably is pushing to be exclusively online by 2020, what must be done to save the brick and mortar stores?
In this Session…
- Tying in omnichannel with brick and mortar stores to keep up with consumer behaviour
- Click and collect and other measures to attract customers from screen to store.
- Designing stores for the touchscreen age