Head of Creative and Store Experience
yd. is a leading retailer for all on-trend menswear needs and is getting their brand experience right through in stores and digitally. With stores all over the country, they utilise each space differently to target different experiences in different spaces. They aim to engage with their customers on site to encourage more time spent in store while enhancing the digital experience which is a huge growth opportunity.
In this Session…
- Understanding how to drive sales online for growth
- Acknowledging who the customer is to align experience with how they shop
- Ensuring the marketing campaign, store design and social strategies support the brand message