General Manager Customer Solutions
This revolutionary store concept has all the attributes of a truly national flagship that stays true to the locality. It has been developed to meet changing customer expectations and prepare for the future of retail with expert help spaces, in-store workshops, a floor-to-ceiling video wall with localised content, a lounge area and, outside, a big 36sqm LED screen. They have also embraced the omnichannel approach by integrating digital in stores to create a truly slick, seamless and enriched experience.
In this Session…
- Adapting store strategy to evolving nature and customer demands
- Bringing an experiential aspect to connect and engage with customers
- Leveraging both online and physical stores so that they compliment each other