Angus McDonald
General Manager Customer Solutions
Supercheap Auto
Check out the incredible speaker line-up to see who will be joining Angus.
Download The Latest AgendaConference Day Two: 13th February 2019
Thursday, September 26th, 2019
9:20 AM Super Cheap Auto’s Next Generation of Stores With the Ultimate Customer Experience Centre
This revolutionary store concept has all the attributes of a truly national flagship that stays true to the locality. It has been developed to meet changing customer expectations and prepare for the future of retail with expert help spaces, in-store workshops, a floor-to-ceiling video wall with localised content, a lounge area and, outside, a big 36sqm LED screen. They have also embraced the omnichannel approach by integrating digital in stores to create a truly slick, seamless and enriched experience.
In this Session…
- Adapting store strategy to evolving nature and customer demands
- Bringing an experiential aspect to connect and engage with customers
- Leveraging both online and physical stores so that they compliment each other