Retail Industry Executive
11:40 AM Intelligent Stores: The Integration of Mixed Reality to Provide a Seamless and Engaging Experience
Physical retail stores are here to stay but only if they can keep up with changing demands and create experiences that can surprise and delight customers. The role of technology needs to support this rather than implemented with no customer focus. It has the potential of creating more convenience and a shopping trip more immersive.
In this Session…
- Using technology to lower checkout friction and create ease
- Identifying your target audience and knowing their technology preferences
- Elevating customer experience and deepening the relationship to increase loyalty