Ben HawkinsDirector – Retail Design
The reality is that there is a divergence between technology and humanity. When people think of the future they automatically move to technology perspective – but how do we make that technology more meaningful? This session will focus on Optus’s first flagship store in Sydney that was opened this year. This store is one that is both high tech but also high humanity.
- Co-creating with 22 year olds to ensure store design is intuitive and representative of consumer demands
- Handing over the reigns to customers and letting them design the store for themselves
- If you think you are a great designer and know what customers want then you’re in the wrong position