Andres CuetoSVP, Director of ATM Channel & Branch Strategy
BBVA Compass (USA)
9:10 AM INTERNATIONAL KEYNOTE: BBVA Compass Case Study: Overcoming Real Estate Inflexibility And Delivery Lags With an Adaptive Infrastructure Design Model That Constantly Evolves With Changing Customer Needs
Banking, like retail, is changing dramatically with the entrance of digital players. There is a big risk of becoming irrelevant if you do not stay ahead of the curve. As a bank, the retail branch will remain a critical channel of the delivery model, but it must be reinvented to suit the future customer without alienating the current customer base.
- Creating a flexible component branch model that combats the inflexibility bought about by the physical channel and keeps it on the cutting edge of innovations and developments
- Challenges of retail that overlap with banking and how you can stay ahead of the curve by planning ahead
- Recognizing that you do not know what the future of the business is and must use design as a shell and make all other components low cost and flexible
- Moving from looking at branches from a purely design perspective to a strategic and service based perspective