Post Conference Workshop Day: Friday, 23rd February 2018

0:00 AM - 0:00 AM Applying Design Thinking Principles and Owning The Retail Service Design Transformation Process Through Limited Third Party Engagement

Technology is being touted as an enabler for retail space experiences but a transformation cannot successfully take place without understanding the consumption patterns and behaviors of human beings in these physical environments. It is also important to engage with the right service designers who understand the organization’s goals and deliver on them successfully. Caltex has recently taken on its service re-design project which is seeing it apply concepts of design thinking to revamp the convenience retail experience for its customers that blends retail with physical and digital environments and will provide you solutions and learnings to apply at your own retail service environments.

  • Application of design thinking principles to re-design customer service delivery in physical spaces
  • Tying customer consumption and interaction patterns into service evolution initiatives
  • Driving service transformation in a cost-effective manner with minimal reliance from third party service
  • designers and vendors